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Begin your 48-Hour Startup Adventure today!

This site accompanies the 48-Hour Startup book and provides all of the tips, tricks and resources you need to get your business idea from blank page to first customer in one weekend.

"This book will help you to stop thinking about starting a business and actually do it!" - James Watt, Brewdog plc

So many of us dream of starting a business, but very few of us actually do. Deciding to go for it feels like the decision of a lifetime. But what if it only had to be the decision of a weekend?

The story of Fraser’s success shows the importance of not getting tied up with over-thinking your ideas and proves you don’t always need to re-invent the wheel! - Sir Tom Farmer, Kwik-Fit

In 48-Hour Startup, Fraser Doherty MBE uses his experience building a multi-million selling company to attempt an experiment; starting with a blank piece of paper, he sets out to build a completely new business in two days.

Praise for 48 Hour Startup

Launching a business is one of the most intense and exhilarating things you can do. It doesn't have to take years of planning; Fraser's approach shows that you can get started today.
Michael Acton Smith OBE, Mind Candy • @acton
Creating a great brand isn't easy, but Fraser shows that by having a clear and simple idea of what you want to say, there's no reason why time or money should hold you back.
Dan Germain, Innocent • @dangermain